Selected Work
Selected
Work
This campaign was designed with a clear focus on the younger generation, recognizing their natural inclination to admire and aspire to careers that make a difference in society. Kids often see professions like police officers, doctors, firefighters, and veterinarians as heroic and essential, shaping their dreams of contributing meaningfully to the world.
This campaign was designed with a clear focus on the younger generation, recognizing their natural inclination to admire and aspire to careers that make a difference in society. Kids often see professions like police officers, doctors, firefighters, and veterinarians as heroic and essential, shaping their dreams of contributing meaningfully to the world.
Client
Metropolitan Police
Year
2023
Category
Campaign
Live Project
View Now
Concept
Concept
The concept of Pocket Heroes is designed to inspire children to appreciate and aspire to heroic careers such as police officers, doctors, and firefighters. Through vibrant action figures paired with collectible cards, kids can learn about these roles with engaging stories, fun facts, and activities. The packaging doubles as a themed playset, encouraging imaginative play and interaction. This playful approach fosters admiration for real-life heroes and sparks dreams of becoming future changemakers.
The concept of Pocket Heroes is designed to inspire children to appreciate and aspire to heroic careers such as police officers, doctors, and firefighters. Through vibrant action figures paired with collectible cards, kids can learn about these roles with engaging stories, fun facts, and activities. The packaging doubles as a themed playset, encouraging imaginative play and interaction. This playful approach fosters admiration for real-life heroes and sparks dreams of becoming future changemakers.
The concept of Pocket Heroes is designed to inspire children to appreciate and aspire to heroic careers such as police officers, doctors, and firefighters. Through vibrant action figures paired with collectible cards, kids can learn about these roles with engaging stories, fun facts, and activities. The packaging doubles as a themed playset, encouraging imaginative play and interaction. This playful approach fosters admiration for real-life heroes and sparks dreams of becoming future changemakers.
The concept of Pocket Heroes is designed to inspire children to appreciate and aspire to heroic careers such as police officers, doctors, and firefighters. Through vibrant action figures paired with collectible cards, kids can learn about these roles with engaging stories, fun facts, and activities. The packaging doubles as a themed playset, encouraging imaginative play and interaction. This playful approach fosters admiration for real-life heroes and sparks dreams of becoming future changemakers.
Development
Development
Pocket Heroes employs bold colors, playful typography, and cartoon-style illustrations to captivate kids. Interactive packaging and vibrant collectible cards encourage engagement, while dynamic marketing materials extend the fun through digital elements. This cohesive design inspires young minds and celebrates real-life heroes.
