The PAWS logo has been designed to reflect an inclusive, approachable, trustworthy, and practical consultancy rooted in the Five Domains Model: Behaviour, Interactions, Health, Nutrition, and Environment. The custom logotype integrates a paw print and sweeping tail, symbolising behaviour and interaction, while the bold, rounded lettering conveys warmth, professionalism, and confidence. The ochre orange colour evokes compassion and grounded energy, with high contrast ensuring clarity and accessibility across media. Clean sans-serif typography and a circular, balanced layout support clear communication and adaptability, mirroring the brand’s evidence-based, collaborative approach. Every element is purposeful, designed to resonate with both animal welfare professionals and the communities they serve, reinforcing PAWS' commitment to ethical, expert-driven solutions